A motion design exploration for the Korean Society of Typography (KST), created in tandem with their organization values and as an engagement of typography and cultural design. The primary challenge was to translate the organization’s existing visual-identity into a time-limited bumper that piques viewer interest in a compact format.

The outcome sought to explore how motion can communicate a culture and brand in a small, but meaningful dose. This study utilized KST's existing visual identity and assets to adhere and demonstrate the organization's activities and contributions. In extension of the full-length bumper-ad is a kinetic logo. Made in Adobe Illustrator and After-Effects.